What is a mobile app?

A website app is a dynamic website that does something. That could be a site that allows users to subscribe to a product or service, like an online library of videos. A website app could be the home of a business that sells a product or service. For example, say there's a company that sells arts and crafts delivered to your door. They might have a website application that allows it's customers to create accounts and manage them by updating their credit card, leave feedback on a certain arts and crafts project they tried, search for projects they are interested in and add them to their account to be delivered ... A key component of website apps are the marketing pages that inform, excite and hopefully create conversions from visitors to users of their product or service. This process is sometimes called "gradual engagement". The thought process is to give the visitor access to the product or services as quickly as you can, without badgering them with call-to-actions to sign up and give you their credit card.

What's a mobile website and how is that different from any other website?

A mobile website is a word to describe optimizing your main website by changing the actual code. When it's viewed on a mobile device like a smartphone, the user still has an enjoyable and productive experience. This is different than a mobile app. A mobile app is a piece of software that does something. It runs on your device, meaning you install it on smartphone or tablet. A mobile website is accessed on the internet. Since the screen size is much smaller than a monitor or laptop, mobile websites are carefully designed to deliver a company's message, product and service in a meaningful way. There are many ways to create a mobile website. Media Queries are one way. These basically tell the computer to move, hide, and scale content around on smaller or larger screens. Another way to create a mobile website is to use a framework that leverages mobile operating systems to mimic native apps - or applications that are downloaded, installed and run on a smartphone.

What's the difference between SEO and SEM?

SEO stands for Search Engine Optimization. SEM stands for Search Engine Marketing. The goal of both is to drive traffic to your website. The SEO process typically involves enhancing your website by researching keywords and placing these across your website pages. Interested in learning more? Click to read an article we wrote on the subject. Another way to SEO your site is to use alt tags on all images with simple, informative descriptions that are helpful to search engines to understand what the image is. Using schema.org, you can help search engines even more by following a pre-built structure to add more detailed information to certain elements of your site. For example, using this data structure technique, you can tell Google that you're site gives content about events and when someone searches for your site, Google can display customized information on the search results page. For example an event date, how much the event costs, and a description of the event. Or you could quickly display your stores hours right there on the search results page. The #1 job of search engines is to deliver relevant results for every query. The SEM process typically involves using a variety of strategies to actively drive traffic to your site. This could be a pay-per-click campaign like Google Adwords. Or a Facebook strategy with a company page and ads to boost awareness and ultimately drive users to your main website. To sum up, SEO is a way you can help search engines understand your website's content. SEM is a tool you can use to help people understand your product or service.

Do I need a social media presence?

Typically the answer is going to be yes. There are exceptions to the rule. If you want to build your brand, sell a product or service you'll want to leverage social media to engage with your customers and potential customers. Social media outlets help your business build goodwill and make your brand clear and understandable. Call us today at 404-671-9501 or send us an email to answers@lrtico.com to discuss your needs. We'd be happy to research your current social media strategy and give you free advice on ways to improve if you're looking for help.

What exactly do I receive during the course of the project/engagement?

You can expect quick responses to your questions. Whether you call, text, message, or email us at LRTICo. We take pride in replying back to you quickly to keep the project moving. You'll receive our honest and carefully delivered advice, even if it's not what you wanted to hear. We won't let you take a wrong turn without carefully advising you if we already drove down that road. You'll receive our respect and hard work. We want to partner with you to work in collaboration. We want to help you succeed.

How much does it cost to work with you?

Our fees start at $3,000 for product development. Call us today at (650) 731-0070 or send us an email at answers@lrtico.com to discuss your needs.