LITTLE RED TRUCK IDEA Co.

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Web design portfolio

Web design is a word that encompasses many tasks to us. For all that it means, we like to sum it up by focusing on the purpose of the web. To deliver relevant content and experiences to the target audience in order to get them to do something. Our designers are developers who have coded so they understand SEO best practices and make design choices that support the website strategy. From using semantic HTML5 markup so search engines can understand the page better to keyword research and analysis and everything in between like choosing the best image compression balancing quality and load time to save that 100 kilobytes to improve page speed. We stay current with the ever changing technology tools and languages. Our creatives believe in a happy medium of delivering content in a useful and meaningful way.

MARKETING STRATEGY

Strategy is a core pillar of our service and beliefs. A successful project should have at its heart a strategic plan that is written by a marketing strategist who understands the business' purpose/goals, its target audience, and its product.

For example, when a client comes to us asking for help redesigning their website, one of the first things we do is understand all of these points so we can determine if a redesign is really needed. We advocate talking to the target audience early and often during the process. From these interactions, we create the strategy to achieve these goals in a timely manner. This strategy is the blueprint for engineering. It helps focus creatives on designing the visuals that support achieving the project's goals. It helps the project manager keep the project on time and budget. It's the framework for successful projects.

BRANDING

Brand identity samples

Effective brands, designed from clear vision and strategy, are more than a logo, images and words. Brands that succeed in reaching the business’ goals use their real power to position themselves in the minds of their audience in a way that distinguishes it from its competition. Successful brands have a consistent message through a carefully selected mix of connected experiences that provoke the target to try, engage, interact, and help promote loyalty.

SOFTWARE ENGINEERING

At LRTICo, website development is big part of who we are and why we're different. Our engineers just don’t sit in a cube and write code and do what they’re told. They’re involved in the process, and they share our passion for new ways of conceptualizing solutions by thinking across disciplines. They’re part of the process that creates these amazing, cross-media, cross-disciplinary mediums.

Best practices, with an eye to SEO, clean code, lightweight, fast, up-to-date/current, work with any CMS or we can build one for you, we help clients decide on the best technical solution and what’s best for their business.

BUSINESS MODEL DESIGN

When an entrepreneur has an idea for a new product, or a company has an idea for a new product, or a company is looking for ways to cross the chasm with an existing product, they are using design to develop their business model.

When done well, the startup or existing business develops a product that people want.

At Little Red Truck Idea Co., we combine design thinking with traditional corporate tactics to help clients grow their businesses. We use agile and lean strategies, with iterative design to fiscally arrive at a sound business model.

PRINT DESIGN

Graphic design portfolio samples

Your product, service, company, business is going to need printed sales materials at some point. Whether that's a business logo, an identity system to send messages internally or externally, direct mail postcards to promote a service, or any marketing campaign where you want your audience to experience your brand in their hands or their eyes. Graphic design is one of our core services, dating back to our roots. We understand how to tell a brand's story using traditional or digital print. We understand paper, inks, letterpress, and varnish. At LRTICo, we help clients grow their company using their brand in a way that facilitates trust, understanding, and appreciation.

Glass Innovators Digital press, Convention sales collateral, trifold

This piece was used for a leave behind at a kitchen and bath convention. Printed on a digital press, a double sided tri-fold that was used to create a buzz and a memorable impression. We saved our client money by using a design that did not bleed off the edge of the paper, while also choosing a unique size which fit nicely 2 per page.
Glass Innovators Lithography, sales collateral

Printed on a 4 color press with die-cut cover and saddle stitch finishing. We oversaw the printing process from print buying to press check and delivery. This brochure was part of our launch plan to create a buzz for our client.
Glass Innovators Lithography, sales collateral

The interior page layout and design for a Custom Glass wash basin manufacturer's sales brochure.
Petafour Offset printing, gift card

Die-cut 4 color gift card that was designed with the brand's positioning of sophisticated fun in mind. Each card had a unique code printed on it for redemption online.
ExpertDesk Sales brochure

We designed and flew to Amsterdam to press check this piece. ExpertDesk is the customer support software product of Mansystems, a Dutch communications corporation. This marketing piece was used by account managers to introduce potential sales leads to the product. The piece was printed in 4 colors on a Heidelberger press. We choose a special fold to create a spine we could use to promote the brand's color bar, symbolic of the many ways ExpertDesk helps its user.
Glass Innovators Magazine Advertising

Part of the marketing strategy was an advertising budget. We targeted magazines the audience used frequently and included a code to track any leads the strategy created.
Glass Innovators Distributor binder, sales collateral

Giving distributor's a branded sales piece to sell our client's product was part of our marketing strategy. The binder would be thumbed by people interested in purchasing our product and be able to have all the information they need at their fingertips.
Glass Innovators Distributor binder, sales collateral

Welcoming users to the product was a special printing technique called spot varnish. The effect is a sophisticated image created from black and a pass of varnish for the silhouetted image.

Graphic design portfolio

Glass Innovators Digital press, Convention sales collateral, trifold

Glass Innovators Lithography, sales collateral

Glass Innovators Lithography, sales collateral

Petafour Offset printing, gift card

ExpertDesk Sales brochure

Glass Innovators Magazine Advertising

Glass Innovators Distributor binder, sales collateral

Glass Innovators Distributor binder, sales collateral